LBS Sales Resources

Local Broadcast Sales

View LBS orientation webinar just for OAB members!


The OAB is pleased to  partner with Local Broadcast Sales in 2019 to provide broadcast and digital sales teams at our member stations with a wide range of training, consulting and research resources.

The OAB has purchased these LBS resources so that managers and sellers at our member stations can access at no cost:

  • Training On-Demand – 1,000 training videos that are developed and delivered by proven sales pros! Available 24/7 with two new videos added nearly every week.
  • Sales Ideas – Timely sales ideas that will produce tangible sales results when you’re looking for an innovation boost!
  • Ad Intelligence – Better than Google, the LBS sales resource center is organized by category and designed to enhance consultative sales calls with more than 3,000 articles.
  • Ask LBS – A virtual coach with street-smart advice. When you’re stuck in the selling process with a client, ask for help and we’ll answer!
  • 2nd Tuesday Webinars Monthly live sessions feature some of the industry’s best presenters. OAB members also have access to archives of past webinars.

Gary and Eric Moore from LBS presented a short orientation webinar just for OAB members to help you navigate LBS’s resources and website.  You can also view LBS’s overview video that provides more information about these resources.

We encourage you to have everyone on your sales team create an account and begin exploring the LBS resources – instructions for OAB members only.

Questions?  Contact the OAB’s Christine Merritt at 614-228-4052.