April LBS 2nd Tuesday: Why It’s Tougher to Set Appointments Today, and What to Do About It!
Event Date: April 9, 2024
Event Time: 12:00 PM - 1:00 PM EDT

Presented by: Paul Weyland, LBS Broadcast Sales Expert

Today’s business owners are more skeptical than ever. Key local direct business and service provider decision-makers work hard for their money … and they believe you should do the same - specifically for them. Some skills and philosophies that were effective for broadcasters and digital sellers to earn appointments with potential advertisers and even former clients are less effective today. LBS Local Direct Expert Paul Weyland gives you great new ways to get the attention of the people you need the most to grow your long-term local direct business. This session is for salespeople, managers, promotions people, and production directors, especially those challenged to make things happen sooner rather than later.

Paul Weyland works with local radio and television stations across the country. He’s constantly dealing with local direct clients. You’ll come away from the session fresh with great ideas you can go out and pitch immediately. And because this is a Paul Weyland session, you can expect to be thoroughly entertained as you learn and professionally grow.

During the Q&A portion of the session, Paul will also provide guidance on any product or service category you are currently working on, including those clients you are still trying to win over for holiday schedules.