Advertising represents the overwhelming majority of revenue for radio and television stations.

As every sales manager knows, there is more to sales than just training.

The OAB provides your sellers with in-person and on-demand training, hotlines, explanations of advertising regulations and more.  Our goal is to be your one-stop shop for training and compliance information, and new sales ideas.

Please note:  Most of these sales resources are available at no cost to staff at OAB member stations, but an OAB user account is required to access these.  If you need an OAB user account, click here.

These resources save you thousands of dollars, and assist in developing leadership skills and perfecting sales techniques.