Presented by: Tim Burt, LBS Creative and AI Expert
Artificial intelligence is continually improving and evolving. Sadly, most are unaware of how this technology is redefining the broadcast advertising landscape. We will discuss powerful AI tools that can propel your creativity, streamline your content creation, and revolutionize how you approach advertising. From generating compelling proposals to sparking innovative ideas to crafting attention-grabbing ads, these tools will be your secret weapon for staying ahead in the competitive media world. Be ready to also review some dangerous and unscrupulous AI tools – available to anyone - which are being used to promote questionable products to an unsuspecting public.
Tim Burt is a broadcast industry veteran who spent 25 years in corporate broadcasting; 22 of those years were with CBS Radio, iHeartRadio, and Clear Channel. In that time, Tim worked with countless clients writing commercials for everything from multi-million-dollar homes to ice cream to tires and everything in between - virtually anything you can imagine! Tim has written, recorded, and/or produced over 30,000 commercials that have sold well over $500 million in products and services globally.
This program is free for OAB members, but registration is required.