January LBS 2nd Tuesday: Attention Broadcast Sellers and Leaders: Never Be Boring!
Event Date: January 10, 2023
Event Time: 12:00 PM - 1:00 PM EDT

Presented by: Valerie Geller, President of Geller Media International

Are you communicating powerfully? Are your presentations relevant, unique and effective for clients?

Today's radio, TV, and digital selling environments are more demanding than ever. Success with your most productive clients in 2023 will require enhanced sales and communication skills. In this session, Valerie will share communication techniques to engage with clients instantly, and provide proven tips and techniques to transform your approach into a more powerful communicator, seller, and commercial storyteller.

This session's topics will include:
1. The 3 mistakes sales people make
2. How you can communicate more effectively
3. How to tell YOUR story and help clients tell THEIR Stories
4. How to never be boring

Valerie Geller works as a broadcast consultant, speaker, seminar and workshop leader, and trainer to help broadcasters move to the next level. Geller has consulted and presented seminars and workshops worldwide in the United States, Canada, Europe, Africa, Australia, and Asia. Geller has been named multiple times among the 50 Most Influential Women in Radio by Radio Ink Magazine. She received the Rockwell Award for lifetime achievement and contributions to radio broadcasting. She has written four books, including her latest, "Beyond Powerful Radio - A Communicators Guide to the Internet Age." One of her most popular seminars (and chapters in her book) "Sales is from Mars, Programming is from Venus" is based on Valerie’s work at stations, networks and production companies. Valerie has worked successfully to bridge understanding between sales and programming so both can win.