Presented by: Gary Moore
President of Local Broadcast Sales
Something powerful happens every single July 1 and most people never notice it.
The broadcasters who do notice often change the entire trajectory of their year. July 1 isn’t a deadline; it’s a launch pad. It is a quiet doorway into the second half. It is a moment to step back, reset your footing, and step forward again with intention, clarity, and fire.
The first half of this year’s local sales is already written. The back half is still yours to shape. And the sellers who understand this truth, the ones who pause, recalibrate, and re‑aim, are the ones who cut through the noise in their market. This session is for those broadcasters.
Join Gary Moore, President of LBS, as he discusses why the back half of the year separates the good from the great, how to rebuild your plan with sharper focus, the hidden opportunities most sellers overlook between July and December, and the mental shift that reignites momentum when others are slowing down. This will be a reset, an opportunity to step into the second half with purpose and power. Your success in the next six months is entirely in your hands. This is where you take control.
Gary Moore has guided hundreds of sellers and media leaders through day-to-day responsibilities with strategies that won more than their fair share of local advertising budgets. His leadership spans major markets including Sacramento, Houston, Dallas, San Diego, and influential teams in Oceanside, Santa Monica, Modesto, Riverside, and Victoria. For 15 years, he has served as President of Local Broadcast Sales, equipping broadcasters nationwide with the clarity, confidence, change, and competitive edge they need to thrive.