Presented by: Paul Weyland, President of Paul Weyland Communication Strategies and LBS Broadcast Selling Expert
Paul Weyland believes that broadcast sellers need to take a newer, better story to clients. A story that will change your relationship with decision makers for the better, resulting in bigger budgets, less rate resistance and long-term advertising campaigns that really, really work.
This webinar was part of LBS's "Year of the Customer" series in January 2024. This national online event for broadcast and digital managers and sellers featured ten different sessions led by the most influential sales, creative, and leadership figures serving the industry today.
During these fast-paced sessions, sellers and managers were equipped to embrace 2024 with fresh ideas, unwavering motivation, and proven strategies for becoming their clients’ and prospects’ LOCAL media champion!