March LBS 2nd Tuesday: Broadcasters, Win Back LOCAL Car and Truck Dealers (In a BIG Way)!
Event Date: March 14, 2023
Event Time: 12:00 PM - 1:00 PM EDT

Presented by: John Tkac, LBS Auto Expert

Join us as LBS Auto Expert, John Tkac, discusses:

• How to speak so your LOCAL dealers will listen
• How manufacturers are pressuring your LOCAL dealers
• LOCAL opportunities in new vs. used vs. certified pre-owned
• Current LOCAL dealer “pain points” that your station can solve
• Strategies for being relevant to your LOCAL auto dealers today

John Tkac was in the retail automobile business for 32 years and operated some of the largest retail auto dealerships in the nation. He now travels the country teaching broadcasters how to more effectively communicate with, and sell to, these important local advertisers. John will share with you the most effective strategies, tactics, and techniques to build your LOCAL auto dealers into long-term customers and true believers in the effectiveness of broadcast.

John has been a contributing member of the Local Broadcast Sales community for many years and has dozens of helpful training sessions posted on the LBS website.