Presented by: Shannon Kinney, Founder and CEO of Dream Local Digital
Many media sales professionals are already using AI, but they’re using it the same way everyone else is.
This session goes beyond surface-level prompts and basic automation to show how top-performing reps and teams are leveraging AI as a strategic sales advantage, not a productivity hack.
You’ll learn how to use AI to see deals earlier than competitors, personalize outreach at scale without sounding robotic, run better discovery, anticipate objections, shape deals before buyers do, realize the new sales advantage with AI as a thinking partner, and get post-call intelligence, what you missed (but AI didn't)
This is a 201-level session designed for media sales professionals who already understand the basics and want to turn AI into a real competitive edge, not just another tool in the stack.