Events

September LBS 2nd Tuesday: Conducting Research, Prospecting, and Mastering AI Insights
Event Date: September 8, 2026
Event Time: 12:00 PM - 1:00 PM ET

Presented by: Shannon Kinney, Founder and CEO of Dream Local Digital

In this webinar, we’ll focus on early-stage sales steps: prospecting, pre-meeting research and mastering insights to get in the door and build prospect trust and rapport. We’ll go into best practices for each and identify smart prompts that get you outstanding results.

Join us as we spend some time discussing the early stages of sales. We will spend time specifically focused on how AI can help to make us more efficient, more intelligent, and more effective in our prospecting, pre-meeting research, and use of insights in our daily efforts. Once you have learned to identify smart prompts and use them correctly, AI can be a great help in honestly and ethically maximizing our ability to build trust and rapport with new and existing clients.

Be ready to examine using AI in the early steps involved in selling your station's broadcast and digital products and services!

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