Thursday, July 11, 2024
9 a.m. – 4 p.m.
Le Méridien, The Joseph – 620 N High St, Columbus, OH 43215
Registration for the 2024 OAB Executive Forum has closed.
OBJECT OF THE GAME
Join us for this year’s OAB Executive Forum, featuring a lineup of expert speakers that will inspire you to explore strategies and seize opportunities for your station in an ever-evolving broadcast landscape.
This one-day gathering for owners, GMs, and managers of OAB member stations will cover key industry issues and management strategies, while providing ample opportunity to network with your peers from around the state.
GAME CONTENT & SETUP
This year’s Executive Forum will cover essential topics for managers at TV and radio stations such as AI, sales, staffing, compliance, and leadership. Learn more about our speakers here.
8:30 a.m. – 9 a.m. | Registrations and Continental Breakfast
9 a.m. – 10 a.m. | Welcome & Opening General Session
Broadcasting’s AI Evolution: Where We’ve Been and Where We’re Going
Tracy Gilliam, Chief Strategy Officer, Futuri Media
During this session, Futuri Chief Strategy Officer Tracy Gilliam will provide a candid look at how broadcasters have integrated AI over the past two years, sharing real-world successes, challenges, and lessons learned. She’ll then offer a bold, research-backed forecast of where AI in broadcasting is headed over the next three years, covering areas such as personalized content, dynamic ad insertion, predictive analytics, and autonomous programming. Whether you’re just starting to explore AI or are already leveraging it daily, you’ll walk away with a clear understanding of the current state of AI in broadcasting and a strategic roadmap for the future.
10 a.m. – 10:15 a.m. | Morning Break
10:15 a.m. – 11 a.m. | Concurrent Sessions
Outlook for Broadcast TV in a Streaming World
Brian Wexler, Sr. Vice President, Business Development, TVB
We all live in a digital world. Everything is online and it seems like everyone is streaming. Does that mean no one is watching TV anymore? Brian will use the latest 2024 research to unveil what consumers today find valuable, informative, and influential in their media habits and ultimately their purchase decisions. In this session Brian will discuss:
• TV’s relevance in today’s Digital age
• 2024 Market Research
• NexGen Revenue Opportunities
• Political Forecast
• Automotive Update
• Mid-year Sales Forecasts
The Changing Landscape for Radio In 2024 (and Beyond)
Paul Jacobs, Vice President & General Manager, Jacobs Media
We are living in a time of significant change – demographics, digital, and more. Understanding and taking advantage of these changes is important to ensure growth in audience and revenue. Paul Jacobs will provide insight into these changes and provide tangible examples of how radio broadcasters are shifting focus while retaining the core benefits of the medium. He will provide data from the just-released Techsurvey 2024 (with breakouts based on urban/suburban/and rural listeners), provide some hands-on examples of AI, and showcase findings from the 2024 CES and to help provide a road map into the future.
11:15 a.m. – Noon | Concurrent Sessions
Building Your Team of the Future
Lisa Fields, President, Media Staffing Network
Explore the dynamics of team building in an ever-changing landscape. This session delves into strategies for developing a robust talent pipeline, assessing your current team, identifying gaps, and strategically planning for replacements. Attendees will learn:
• Techniques for establishing and maintaining a strong talent pipeline and its diverseness
• How to assess the strengths and weaknesses of your current team
• Identifying gaps and areas for improvement in your team structure
• Strategic considerations for the timing of team replacements
State & Federal Issues Update
Patrick Cross, Brooks Pierce, LLP
There is no shortage of federal policy impacting radio and television stations. Our OAB regulatory counsel will cover the latest regulatory issues of interest to broadcasters.
Noon – 1:45 p.m. | Luncheon, Annual Meeting & Keynote Address
OAB and Ohio Army National Guard Partnership
Brigadier General Matthew Woodruff, Ohio Army National Guard
More details coming soon!
The State of Broadcast Industry
Curtis LeGeyt, President & CEO, National Association of Broadcasters
More details coming soon!
2 p.m. – 4 p.m. | General Session
Leading Thru Chaos
Erik Therwanger, Founder, Think GREAT
Leaders are needed the most during the most trying times. Discover your greater purpose as a leader and unlock your potential, inspiring your team to set and accomplish important goals during
challenging circumstances.
Attendees will discover the leadership strategies and techniques necessary to inspire, motivate, and influence their entire teams and co-workers during these unprecedented times. With an emphasis on creating an empowering culture, leaders will learn new ways to encourage their team members, achieve exponential growth, and experience unparalleled results. Today’s leaders will unleash the leadership potential in their teams!
HOW TO PLAY
Registration
Registration for the Executive Forum is available to both OAB members and non-members:
OAB Member registration: $95 for the first attendee, $70 for each additional attendee
Non-Member registration: $140 per attendee
Registration for the 2024 OAB Executive Forum has closed.
Wednesday Dinner
The OAB will host a dinner for anyone who is coming into town Wednesday night. (More details coming soon.)
Overnight Rooms
We have a small number of hotel rooms on hold for attendees who plan to stay overnight on Wednesday evening. Rooms are available at the OAB rate of $239. Please contact the OAB’s Mariah West if you’re interested in booking a room.
Parking
The OAB will provide parking passes in the Joseph Garage at 33 W Russell St., located across N High St. from Le Méridien, The Joseph. Attendees staying overnight at the hotel are responsible for their own overnight parking fees.
The Short North Arts District
The Executive Forum will take place in the heart of Columbus’ Short North Arts District, a thriving neighborhood and cultural hub, home to a plethora of restaurants and nightlife, art galleries and local shops, a public park, and special events throughout the year. Visit shortnorth.org for more information.
Thank You to Our Sponsors
