On-Demand

February LBS 2nd Tuesday: Using AI to Transform Radio and TV Sales Strategies! January 29, 2024

Presented by: Tim Burt, LBS Creative and AI Expert Artificial intelligence is continually improving and evolving. Sadly, most are unaware of how this technology is redefining the broadcast advertising landscape....

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LBS Year of the Customer 2024: Social Media for your Customers Isn’t About Volume, It’s About Differentiation! January 10, 2024

Presented by: Lori Lewis, President of Lori Lewis Media and LBS Social Media Expert Lori Lewis addresses the misconceptions and pitfalls of social media that stations and LOCAL businesses commonly...

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LBS Year of the Customer 2024: “Must Do’s” for Becoming an Industry Expert for your LOCAL Auto Dealers! January 10, 2024

Presented by: John Tkac, President of John Tkac Enterprises and LBS Automotive Expert John Tkac offers valuable insight into what you need to know to position yourself as THE broadcast...

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LBS Year of the Customer 2024: Mastering Your Station’s Reputation for Advertisers, Prospects, and Community! January 10, 2024

Presented by: Melody Spann-Cooper, CEO and Chair of Midway Broadcasting Melody Spann-Cooper shares the importance of your station’s reputation, how to make it stand out locally, and the benefits this...

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LBS Year of the Customer 2024: Providing Consistent Creative “Surprise” for Your Customers! January 9, 2024

Presented by: Blaine and Honey Parker, co-founders of Slow Burn Marketing and LBS Creative Experts Blaine and Honey Parker discuss producing and utilizing surprise in your creative that enhances the...

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LBS Year of the Customer 2024: Mastering the Truth in Selling for your Customers’ Benefits and Successes! January 9, 2024

Presented by: Paul Weyland, President of Paul Weyland Communication Strategies and LBS Broadcast Selling Expert Paul Weyland believes that broadcast sellers need to take a newer, better story to clients....

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LBS Year of the Customer 2024: Establishing Customer Engagement as Your Competitive Selling Advantage January 9, 2024

Presented by: Gary Moore, LBS President Gary Moore, LBS President, opens the "Year of the Customer" experience with a compelling presentation on how to leverage your excellent service as a...

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Third Thursday Webinar: AI’s Role, Impact and Future on Local Broadcasting: A Conversation with the NAB January 8, 2024

Presented by: Sam Matheny, Chief Technology Officer, NAB With the meteoric rise in AI, what do broadcasters need to know about what's on the horizon. In this session, the NAB...

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Third Thursday Webinar: Media Habits of Streamers January 8, 2024

Presented by: Brian Allers, Sr. Vice President TVB It is no secret that streaming platforms have become a popular way to view content. However, there are questions about who is...

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A Look Ahead at the 2024 Elections and Issues November 8, 2023

Presented by the NAB Government Relations Join the NAB Government Relations team for a preview of the 2024 elections and key races that broadcasters should be watching. The NAB team...

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