On-Demand

May LBS 2nd Tuesday: Is Artificial Intelligence a Threat to Broadcast Sellers and Ad Creators? April 24, 2023

Presented by: Tim Burt, LBS Creative Expert Should you use new and flashy AI tools such as ChatGPT and Bard to write your clients' ads? Can AI services work to...

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It’s What Comes out of the Speaker that Counts April 4, 2023

Presented by: Larry Wilkins, CBPE, Director of Engineering Services, Alabama Broadcasters Association. Quality audio both in radio and television broadcasting begins with the source material and ends at the customer's...

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How to Turn a Great Local Business into a Great Local Brand April 3, 2023

Presented by: Jeff Schmidt, Senior Vice President of Professional Development, Radio Advertising Bureau In today’s complex marketing landscape it’s critical to become the local expert your client’s depend on. In...

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April LBS 2nd Tuesday: Hard Truths Every Broadcast Seller Needs to Understand and Overcome! March 27, 2023

Presented by: Mike Costa, CEO Costa Media Advisors & LBS Broadcast Expert What is management looking for from salespeople during these tough times? Mike Costa, CEO Costa Media Advisors &...

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Extending Your Client’s Reach While Growing Your Station’s Share March 3, 2023

Presented by: Elizabeth Bernberg, Senior Director of Business Development, AdCellerant Clients are expecting more from their marketing spend - more targeting, more transparency, more data and metrics, and more ROI....

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March LBS 2nd Tuesday: Broadcasters, Win Back LOCAL Car and Truck Dealers (In a BIG Way)! February 27, 2023

Presented by: John Tkac, LBS Auto Expert Join us as LBS Auto Expert, John Tkac, discusses: • How to speak so your LOCAL dealers will listen • How manufacturers are...

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February LBS 2nd Tuesday: Better Advertising Campaigns Aren’t Just Essential, They’re Existential! January 26, 2023

Presented by: Paul Weyland, LBS Broadcast Selling Expert The primary reason that most commercials still look and sound as bad as they did 40 years ago (big announcer voices reading...

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ATSC 3.0 – Where It Stands and Where It’s Going in 2023 and Beyond January 23, 2023

Presented by: Madeleine Noland, President Advanced Television Systems Committee Madeleine Noland is the President of the Advanced Television Systems Committee Inc. A 15-year industry veteran who is widely respected for...

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The Opportunities Ahead – A Broadcast Veteran’s View of the Future January 6, 2023

Presented by: Steve Wexler, Leadership Coach, Good Karma Brands In this webinar, Steve Wexler will talk about the future of the industry and how stations and their leadership can best...

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January LBS 2nd Tuesday: Attention Broadcast Sellers and Leaders: Never Be Boring! January 3, 2023

Presented by: Valerie Geller, President of Geller Media International Are you communicating powerfully? Are your presentations relevant, unique and effective for clients? Today's radio, TV, and digital selling environments are...

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