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May LBS 2nd Tuesday: Is Artificial Intelligence a Threat to Broadcast Sellers and Ad Creators? April 24, 2023

Presented by: Tim Burt, LBS Creative Expert Should you use new and flashy AI tools such as ChatGPT and Bard to write your clients' ads? Can AI services work to...

It’s What Comes out of the Speaker that Counts April 4, 2023

Presented by: Larry Wilkins, CBPE, Director of Engineering Services, Alabama Broadcasters Association. Quality audio both in radio and television broadcasting begins with the source material and ends at the customer's...

How to Turn a Great Local Business into a Great Local Brand April 3, 2023

Presented by: Jeff Schmidt, Senior Vice President of Professional Development, Radio Advertising Bureau In today’s complex marketing landscape it’s critical to become the local expert your client’s depend on. In...

April LBS 2nd Tuesday: Hard Truths Every Broadcast Seller Needs to Understand and Overcome! March 27, 2023

Presented by: Mike Costa, CEO Costa Media Advisors & LBS Broadcast Expert What is management looking for from salespeople during these tough times? Mike Costa, CEO Costa Media Advisors &...

Extending Your Client’s Reach While Growing Your Station’s Share March 3, 2023

Presented by: Elizabeth Bernberg, Senior Director of Business Development, AdCellerant Clients are expecting more from their marketing spend - more targeting, more transparency, more data and metrics, and more ROI....

March LBS 2nd Tuesday: Broadcasters, Win Back LOCAL Car and Truck Dealers (In a BIG Way)! February 27, 2023

Presented by: John Tkac, LBS Auto Expert Join us as LBS Auto Expert, John Tkac, discusses: • How to speak so your LOCAL dealers will listen • How manufacturers are...

February LBS 2nd Tuesday: Better Advertising Campaigns Aren’t Just Essential, They’re Existential! January 26, 2023

Presented by: Paul Weyland, LBS Broadcast Selling Expert The primary reason that most commercials still look and sound as bad as they did 40 years ago (big announcer voices reading...

ATSC 3.0 – Where It Stands and Where It’s Going in 2023 and Beyond January 23, 2023

Presented by: Madeleine Noland, President Advanced Television Systems Committee Madeleine Noland is the President of the Advanced Television Systems Committee Inc. A 15-year industry veteran who is widely respected for...

The Opportunities Ahead – A Broadcast Veteran’s View of the Future January 6, 2023

Presented by: Steve Wexler, Leadership Coach, Good Karma Brands In this webinar, Steve Wexler will talk about the future of the industry and how stations and their leadership can best...

January LBS 2nd Tuesday: Attention Broadcast Sellers and Leaders: Never Be Boring! January 3, 2023

Presented by: Valerie Geller, President of Geller Media International Are you communicating powerfully? Are your presentations relevant, unique and effective for clients? Today's radio, TV, and digital selling environments are...