Join the OAB’s in-person sales seminar, presented by Steve Wexler of WEXL Coaching & Development!
This high-energy and interactive workshop focuses on best-in-class sales practices and will arm account execs with a contemporary way of thinking about what business our clients actually think we’re in…and how to make sure we’re speaking their language, not ours.
Steve will talk about the actual words we choose to use – and challenge us to speak and write from a “customer-first” point of view.
He’ll also help us with preparation for client meetings, focusing on the three powerful types of questions all AEs should understand (fact-finding questions, needs questions, and implication questions) so they uncover real customer needs. And, Steve will share his “Top 10 Traits” of great salespeople and lead a discussion of why those traits lead to success.
The seminar will wrap up by applying some of these concepts in a sales competition where two AEs will face-off to see who asked the best questions and uncovered the true needs of a faux partner.
The seminar is designed for sales teams at both radio and TV stations. Whether you’re a long-time veteran or new to your position, this seminar will provide tips and ideas that you can apply on your next sales call.
Registration includes all meeting materials, continental breakfast and lunch. The cost is $75 for the first registrant from an OAB member station or cluster of co-located stations, and $60 for each additional registrant from same station or cluster.