Presented by: Brandeis Hall
From the CNA to the close, even the best clients can unknowingly sabotage their own success—settling for vague goals, underfunded budgets, and creative that simply doesn’t stand out.
In this session, you’ll learn how to confidently guide advertisers away from these self-defeating strategies and toward smarter, results-driven decisions. We’ll walk through practical, real-world techniques you can use immediately to protect your accounts, improve campaign performance, and deliver measurable outcomes.
More importantly, this isn’t about chasing one-time wins—it’s about building trusted, long-term partnerships where you become an essential part of your client’s success.
If you want to elevate your role from order-taker to strategic partner, this session will give you the tools to do it.
Brandeis Hall is a dynamic leader with extensive experience in revenue development, media sales, and broadcast training. A passionate advocate for professional growth, she has spent her career helping organizations and individuals maximize their potential through strategic sales initiatives, leadership development, and audience engagement. Known for her ability to drive results and inspire teams, Brandeis combines deep industry expertise with a forward-thinking approach to business growth. An engaging speaker and mentor, she is dedicated to fostering innovation and excellence in the ever-evolving media landscape.
This program is included with subscription to the Ten-Minute Trainer Network. Subscription is FREE for OAB members, but you must enroll to access this content.