Presented by: Tim Burt, LBS Creative Expert
Every broadcast and digital advertising second counts, and creative is your secret weapon to ensuring that they do. Many radio and TV campaigns fail when competing with social media because we have not asked the right questions of business owners and decision-makers. Whether you are a 40-year broadcast veteran raised on "Theatre of the Mind" or a 40-day digital-native rookie fluent in pixels and clicks, the reality for 2026 is the same: you cannot sell "Air" if your strategy is not "Tight."
This presentation will equip you with the Universal Sellers Checklist for modern broadcast sales teams. Together, we will bridge the gap between dial-tuning analog and click-heavy digital with a 40-question framework designed to deliver measurable ROI and silence the "digital-only" objection. Stop guessing whether your ads are working! Learn how to lock in your clients, future-proof your commission, and deliver campaigns that are truly "AirTight".
Over the past 26 years, Tim has written, recorded, and/or produced more than 30,000 commercials worldwide. Tim has worked at CBS Radio, iHeartMedia, and other companies. He is now the President of Tim Burt Media in St. Louis. “I make commercials that make money! - Tim Burt