Presented by: Chris Fleming, President of CD Media Consulting
Join us as we discuss today’s climate and why selling long-term is better than short-term. Learn why most advertising contracts are sold with inadequate frequency to be effective. Pricing concerns are a real obstacle for many sellers, come discover how to deal with them by understanding your customer’s margin and markups and why they are important.
Presented by Chris Fleming: President CD Media Consulting Victor Valley (CA), Executive VP and GM El Dorado Broadcasters Victor Valley (CA) and Yuma (AZ), Exec VP and GM Neuhoff Media Lafayette (IN), CRO and GM Ramar Communications Lubbock (TX), Acct Dir and Mkt. Dev. Specialist New Revenue Solutions Atlanta (GA), VP and Managing Member CD Broadcasting Atlanta, (GA), Exec VP of Operations Archway Broadcasting Atlanta (GA).