Presented by: Blaine and Honey Parker, LBS Branding Experts and founders of Slow Burn Marketing
In the oversaturated information age, the business with the best brand sticks out and wins big. But what happens when you have a client with an ill-defined brand--or worse, no brand? And they have to be on the air ASAP. We've all been there.
Here's one way to figure out the brand and write the first commercial in about half an hour--laying the foundation for all the advertising to follow. Honey and Blaine Parker are going to show you the work they each did for a real business in about half an hour. Two different brands. Two different approaches to the commercial. And two different ways to take the advertising for an ongoing campaign. It's simple to do--and can make your job easier and more profitable.
Blaine has been on broadcast stations from coast to coast. He has appeared in national campaigns for brands like Bud Light, State Farm Auto Insurance, Air Touch Cellular, Coldwell Banker, TJ Maxx, Furniture Row, Little Caesar's Pizza, GoToMeeting and Cheez-Its. As a regular voiceover performer for NBC TV, he has been heard on NBC owned & operated stations across the country and recently ended a two-year run as the voice of Papa John's Pizza in the UK.
Beginning life as a New York advertising art director, Honey quickly switched over to copywriting. (Better hours.) The peak of her career on Madison Avenue was as Senior V.P. at the iconic Grey Advertising. Beckoned by a career as an LA freelancer, Honey answered, servicing both powerhouse agencies and creative boutiques. Her agency roster includes Saatchi & Saatchi, Rubin Postaer, Deutsch, Ogilvy, McCann, J. Walter, Team One, David & Goliath, and Donat/Wald.