June 3rd Thursday: How to Stand Out Amid Media Competition and Digital Fragmentation
Presented by: Karen Morriss, Director of Client Services - Research Director, Inc.
With today’s traditional media competition and digital fragmentation, how will you set yourself apart from the pack? The answer is creating your brand. In this session presented by Research Director, Inc’s Karen Morriss, we will discuss ways in which you can stand out as a local broadcast seller by increasing your knowledge of your market, knowing your station/s, and showing you are a great fit to reach the advertiser’s customers.