June LBS 2nd Tuesday: Exceed Your Annual Sales Goals and Close Long-Term Business Now!
Event Date: June 11, 2024
Event Time: 12:00 PM - 1:00 PM EDT

Presented by: Chris Fleming, President of CD Media Consulting

Prospecting, Propensity, and Predisposition, aka The Three P's, have significant influence over broadcast revenue outcomes, either catapulting you beyond projected gains or creating challenges to surpassing your budget goals. As seasoned and professional sellers and managers, it's vital to uphold a dedicated commitment to the fundamental purpose of our profession. Each day, our focus must be on a singular mission: assisting people and bringing opportunities for success to their business. Winning in sales requires moving prospects and clients towards closing a deal from the outset of every interaction and consistently highlighting the unique value our audience brings to advertisers. A strategic approach to our cold calls and attempts to upsell existing clients affords us a distinct advantage over competitors. We hope you will join us as we delve deeper into these strategies and more!

Chris Fleming has thirty-plus years of broadcast media sales and management experience. His methods and practices have brought large-scale success in big markets and small. Chris teaches success based on key areas of focus - the drivers of the sales business. Everything else is window dressing. Get your media sales training and advice from the front lines. As the world gets more complicated, we must make our own processes simpler. Success lies in the simplicity that leads to greater results.