LBS Year of the Customer 2024: Mastering Your Station’s Reputation for Advertisers, Prospects, and Community!
Event Date: January 10, 2024
Event Time: 11:45 AM - 01:35 PM EDT

Presented by: Melody Spann-Cooper, CEO and Chair of Midway Broadcasting

Melody Spann-Cooper shares the importance of your station’s reputation, how to make it stand out locally, and the benefits this will provide to you as you call on your prospects and clients.  She also discusses some ways that station owners, managers, talent, and sales team can work together to build the LOCAL perceived value of your station!

This webinar was part of LBS's "Year of the Customer" series in January 2024. This national online event for broadcast and digital managers and sellers featured ten different sessions led by the most influential sales, creative, and leadership figures serving the industry today.

During these fast-paced sessions, sellers and managers were equipped to embrace 2024 with fresh ideas, unwavering motivation, and proven strategies for becoming their clients’ and prospects’ LOCAL media champion!