Presented by: Lori Lewis, President of Lori Lewis Media and LBS Social Media Expert
Lori Lewis addresses the misconceptions and pitfalls of social media that stations and LOCAL businesses commonly fall into. Lori will present guidelines for enhancing your own station's social media presence and how to effectively utilize it as a powerful tool for your clients.
This webinar was part of LBS's "Year of the Customer" series in January 2024. This national online event for broadcast and digital managers and sellers featured ten different sessions led by the most influential sales, creative, and leadership figures serving the industry today.
During these fast-paced sessions, sellers and managers were equipped to embrace 2024 with fresh ideas, unwavering motivation, and proven strategies for becoming their clients’ and prospects’ LOCAL media champion!