Presented by: John Tkac, LBS Auto Dealer Expert
Local auto dealers are stepping into one of the most opportunity‑rich periods ever. You need to understand the truth about upcoming inventories, supply challenges, and the ins and outs of manufacturers' rebates, incentives, and interest‑rate programs. You need to be strategic in how you position yourself locally because local dealer advertising dollars are on the move and dealers are actively searching for partners, like you, who can help them stand out and sell more. This year is a powerful moment for broadcasters. Dealers need clear guidance, smart strategy, and a partner who understands how to turn their momentum into measurable results. You are in the ideal position to deliver that value.
In this session, you’ll gain practical, revenue‑focused strategies that you can put to work immediately. You’ll learn how to approach dealers with confidence, speak to their priorities, and secure a larger share of the dollars already flowing through your market. If you’re ready to strengthen relationships, elevate your expertise, and grow your station’s revenue, this session will show you exactly how to do it.