October LBS 2nd Tuesday: Mastering Long-Term Local Sales Strategies
Event Date: October 10, 2023
Event Time: 12:00 PM - 1:00 PM EDT

Presented by: Paul Weyland, LBS Broadcast Selling Expert

Starting a new month with an empty sales ledger is a tough spot for anyone in the broadcast sales industry. It feels like a constant uphill battle, like Sisyphus pushing that boulder up the mountain, only to see it roll back down again.

But what separates the top-billers in every market, regardless of their size? The answer lies in having a monthly roster of 32 active accounts on the air. And here's their secret: LONG-TERM CONTRACTS. Yes, it's the annual contracts that hold the key to success. Just picture starting a fresh month already at 75-85 percent of your sales goal!

Now is the ideal moment to approach local decision-makers with a pitch for long-term commitments if you want to secure a spot in their 2024 budgets. In this enlightening session, Paul Weyland will walk you through laying the groundwork for a long-term proposal on your station. You will gain insights into how to secure appointments with decision-makers and, more importantly, how to deliver a compelling presentation that will leave your client intrigued by the prospect of long-term business.

Beyond long-term contracts, Paul will also provide guidance on any product or service category you are currently working on, including those clients you are still trying to win over for holiday schedules.