Poynter Webinar: Powerful Storytelling (part 2)
This webinar is part of a series presented by the Poynter Institute and made available through participating state broadcasters associations.
This session's topics will include:
- The eight motivators that make any story more interesting
- Getting beyond the obvious to the more important “why” of the story
- The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting)
- Sentence structure that makes information unforgettable
- Navigating the friction between creative storytelling and clear storytelling