Poynter Webinar: Powerful Storytelling (part 2)
Event Date: November 4, 2021
Event Time: 12:00 PM - 1:00 PM EDT

This webinar is part of a series presented by the Poynter Institute and made available through participating state broadcasters associations.

This session's topics will include:

  • The eight motivators that make any story more interesting
  • Getting beyond the obvious to the more important “why” of the story
  • The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting)
  • Sentence structure that makes information unforgettable
  • Navigating the friction between creative storytelling and clear storytelling