Presented by: Tim Burt, LBS Creative and AI Expert
As a sales professional, you are juggling prospecting, closing deals, and even writing ad copy – all while fighting against a tough market and the rise of digital ads. It's an overwhelming job. We will discuss how to cut through the chaos and find a simpler, more effective way to work. You'll learn to use AI as a tool, not a crutch, and discover why the Art of the Audience-First Ad is the one creative skill that no algorithm can ever replace.
Tim Burt is a broadcast industry veteran who spent 25 years in corporate broadcasting, including 22 years with CBS Radio, iHeartRadio, and Clear Channel. During that time, Tim worked with numerous clients, writing commercials for a wide range of products, from multi-million-dollar homes to ice cream, tires, and everything in between—virtually anything you can imagine. Tim has written, recorded, and/or produced over 30,000 commercials that have sold well over $500 million in products and services globally.
Since this is an LBS 2nd Tuesday Webinar, you already know you’ll gain practical, proven techniques you can apply immediately. Waiting until next quarter is not an option when results are on the line today!
This program is free for OAB members, but registration is required.