Broadcast TV in a Digital World
Presented by: Brian Wexler, TVB Senior Vice President of Business Development
We all live in a digital world. Everything is online and it seems like everyone is streaming. Does that mean no one is watching TV anymore?
The OAB teamed up with Brian Wexler, TVB Senior Vice President of Business Development, to present this webinar exclusively for sellers at OAB member stations. Brian used the latest 2024 research to unveil what consumers today find valuable, informative, and influential in their media habits and ultimately their purchase decisions.
This webinar will give you the information you need to make the case for advertising on broadcast TV.
Download slide presentation (PDF)
If you would like the PowerPoint file of the presentation, please email Andy Hartzell.