Weyland Wednesday: What We Can Learn From Ad Agencies About Selling and Retaining Long-Term Local Direct Business
Presented by: Paul Weyland, LBS Broadcast Sales Expert Over the decades, we in Broadcast Media have observed that while many advertising agencies we work with have become needier and greedier, we can’t escape the unmistakable fact that they seem to have a knack for winning and retaining multi-year relationships with their clients. In this special presentation, we’ll explore some of the closing tactics agencies use to convince their clients to commit to these long-term arrangements and how we can use those same techniques to keep local direct clients local…and direct, for multiple years.