Job Description
WKBN (CBS), WTYV (ABC), WYFX (FOX) and MyYTV in Youngstown, OH seeks an experienced, dynamic Sales Account Executive. The Sales Account Executive generates advertising revenue by calling on established local clients, agencies, cold-calling new prospects, and explaining to potential clients the merits of television and digital advertising. This is a commissioned position with unlimited potential.
We are looking for someone with sales experience in the following:
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Uncovers client’s business needs through a comprehensive needs analysis and then builds customized schedules for long term business growth.
• Prepares and delivers in person sales presentations to clients.
• Has a working knowledge of either the TV industry or the digital industry or both.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in TV and digital.
• Works with clients and station personnel to develop their commercial message.
• Performs other duties as assigned.
Requirements & Skills:
• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience is preferred.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Expertise in all Microsoft Office products, mainly Word, PowerPoint, Excel and Outlook.
• Knowledge and has used basic CRM systems.
• 3+ years of outside sales experience is preferred.
How to Apply
Apply online at http://www.wkbn.com/about-us/work-for-us.
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