Job Description
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
Are you ready to work in one of the fastest growing metros in the Midwest? Columbus, OH has the 8th highest concentration of millennials in the country, is home to The Ohio State University and is the corporate headquarters of many well-known US companies! If you’re motivated by selling an excellent product, great compensation and working with a talented team of professionals, look no further than WCMH-TV. We will provide the tools for powerful multi-platform marketing solutions that will create partnerships to retain and grow our existing and new client base – you provide sales ability, positive attitude, client focus, energy and desire to WIN! Our ideal candidate is coachable, thrives in a goal- oriented team environment and has strong interpersonal skills. If this describes you and you want to work for the best, we want to hear from you today!
Job Responsibilities:
- Generate revenue across all available platforms
- Prospect, contact and present to new businesses to generate new advertising revenue
- Manage inventory and protect station rate structure.
- Develop new revenue through local business development
- Form strategic business and market partnerships
- Manage an active account and client list
- Regularly meet with local and digital sales managers to ensure progression and success with stated goals.
- Act as negotiator for assigned accounts; ensure sales proposals are consistent with station strategies.
- Create and deliver sales presentations to multiple points of contact with client/agency personnel.
- Understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising
Qualifications Requirements:
- Ability to multi-task within a fast-paced environment
- Accountability within a goal-structured organization
- Needs a positive, results-oriented attitude and must be a team player
- Proven track record of successfully selling to business owners and CEO’s
- Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus.
- Must be able to use qualitative research effectively to further sales effort
- Strong formal and interpersonal communication skills.
- Professional appearance
Physical Requirements:
- The ability to operate a computer and business equipment. Candidate must have their own transportation when on sales calls. Vision to enter, review and approve sales proposals and orders.
Education:
- Bachelor’s or Associate’s Degree or equivalent work experience
How to Apply
Apply online at nexstar.tv/careers and search for REQ-34935
Nexstar Media Group (NASDAQ: NXST) is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Inc., consists of three divisions: Broadcasting, Digital, and Networks. The Broadcasting Division operates, programs, or provides sales and other services to 198 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). The division’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. The Digital Division operates 122 local websites and 316 mobile apps offering hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content and creating new revenue opportunities for the company. The Networks Division operates WGN America, a growing national general entertainment cable network and the home of NewsNation, multicast network Antenna TV, and WGN Radio in Chicago. Nexstar also owns a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information, please visit www.nexstar.tv.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled