2025 Third Thursday Webinar Schedule
Third Thursday webinar sessions are presented in conjunction with other state broadcasters’ associations and are coordinated by the Michigan Association of Broadcasters.
Registration for these webinars are free for OAB members, but registration is required. When registering for any of the following webinars, use promo code NASBA25 to receive complimentary registration.
Jan. 16 | How to Survive 2025
Presented by: Speed Marriott, P1 Learning
As the broadcast industry continues to evolve at a breakneck pace, broadcasters face unprecedented challenges and opportunities. From the rise of streaming platforms and digital-first content to shifting audience behaviors and emerging technologies, 2025 promises to be a year of transformation. This webinar will provide broadcasters with practical strategies to adapt and thrive in this new landscape. Whether you’re a traditional broadcaster or a digital native, this session will equip you with the insights and tools needed to navigate the challenges of 2025 and beyond.
Feb. 20 | A Conversation with the Congressional Broadcasters Caucus
Presented by: Nicole Gustafson, Sr. Vice President of Government Relations, NAB
More info TBA.
March 20 | Fair Use Fundamentals: Best Practices and Pitfalls for Journalists
Presented by: Charlie Kadado & Brian Wassom, Warner Norcross & Judd
Delve into the core principles of the fair use doctrine and when it applies. Learn strategies for using multimedia content sourced from the internet and social media within the bounds of fair use. Gain practical insights to safeguard your newsroom against potential copyright challenges.
April 17 | Environmental Reporting
Presented by: Bob Lindmeier, Meteorologist WKOW-TV
More info TBA.
May 15 | FCC, Government, & Regulatory Update
Presented by: David Oxenford, Partner, Wilkinson Barker Knauer LLP & Shawn Donilon, Executive Vice President of Government Relations, NAB
More info TBA.
June 19 | Disruptive Innovation in the Broadcast Business
Presented by: Henry Hays, Disrupt Ready
Explore the cutting-edge innovations reshaping the broadcast industry. Delve into case studies of businesses that have successfully navigated the digital transformation, integrating new technologies like streaming and on-demand content driven by AI and ML. Learn about the emerging trends that are disrupting traditional broadcasting models and how to leverage these changes for competitive advantage, as well as how to spot disruption coming.
July 17 | Winning the Tug of War with Time
Presented by: Ryan Dohrn, Media Sales Performance Coach
Ryan Dohrn has trained over 30,000 media sales professionals and this is one of his most popular workshops! From creating call zones to time-saving email templates to making better use of your CRM tools – learn expert and well-tested tips to reclaim eight hours every week and win more business faster. Ryan will share his top 10 time management tools that will help you boost your personal productivity by 35% in just one week!!
Sept. 18 | Impactful Storytelling
Presented by: Jackson Kerchis, Partner, Happiness Means Business
Positive psychology principles such as gratitude, optimism, and mindfulness can enhance the storytelling techniques used in journalism. Journalists can incorporate these elements to craft stories that resonate emotionally and inspire action while maintaining factual accuracy.
Oct. 16 | Closing the Gap Between Upper Management and Gen Z
Presented by: Derron Steenbergen, Swagger Institute
More info TBA.
Nov. 21 | Small Market Success Stories
Presented by: Paul Jacobs, Vice President, Jacobs Media
A review of small market radio and television stations who are innovating and developing new strategies for growth.
2024 Archives
- NOVEMBER 2024: The Election is Over – What It Means for Broadcasters (VIEW ARCHIVE)
- OCTOBER 2024: Psychological Safety in the Workplace (VIEW ARCHIVE)
- SEPTEMBER 2024: Seek To Resonate, Not Just to Be Seen: Social Media + Video in 2024 (VIEW ARCHIVE)
- AUGUST 2024: Navigating Legal Issues Involving Sales Contests & Sweepstakes (VIEW ARCHIVE)
- JUNE 2024: Understanding More About Your Listeners in The Connected Car! (VIEW ARCHIVE)
- MAY 2024: Election Coverage Down the Backstretch: Get off the Track (VIEW ARCHIVE)
- APRIL 2024: Breakthrough Sales: Practical Tips for Creating a Successful Sales Culture (VIEW ARCHIVE)
- MARCH 2024: A Deep Dive into the Alternative Broadcast Inspection Program (VIEW ARCHIVE)
- FEBRUARY 2024: AI’s Role, Impact and Future on Local Broadcasting (VIEW ARCHIVE)
- JANUARY 2024: Media Habits of Streamers (VIEW ARCHIVE)