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April LBS 2nd Tuesday: Data-Driven Audience Packaging to Drive Sales April 4, 2022

Presented by: Mark Landon, LBS Digital Expert/Co-Founder and Managing Partner of Recrue Media Attend this webinar to better understand the dynamics of data-driven audience packaging, and how it can open...

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Weyland Wednesday: Reasons to Keep Advertising Even During Inventory and Labor Issues March 14, 2022

Presented by: Paul Weyland, LBS Broadcast Selling Expert Do you have clients or prospects who say they have no reason to advertise because they are experiencing retail inventory and labor...

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March LBS 2nd Tuesday: Approaching Auto Dealers During These Historical Times: Find the Opportunities in Today’s Unique Auto Environment February 21, 2022

Presented by: John Tkac, LBS Auto Expert The majority of broadcasters have experienced extreme declines in auto revenue during the past year. Are there ways to increase your dealers’ spending...

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February LBS 2nd Tuesday: Insta-Branding and the Commercial Quickie! January 27, 2022

Presented by: Blaine and Honey Parker, LBS Branding Experts and founders of Slow Burn Marketing In the oversaturated information age, the business with the best brand sticks out and wins...

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November 3rd Thursday: Unpacking the 2022 Midterms – The Future of Broadcasting in the 118th Congress January 4, 2022

Presented by: Jack Smedile & Alex Siciliano, NAB Join NAB staff Jack Smedile, Senior Vice President of Government Relations, and Alex Siciliano, Senior Advocacy Communications Strategist, to discuss the results...

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October 3rd Thursday: Creating a Station Environment No One Wants to Leave January 4, 2022

Presented by: Kevin Benz, Principal, KevinBenz.News The best way to recruit the best talent is to create a newsroom no one wants to leave. Retention is the core of good...

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August 3rd Thursday: From Influence to Impact: Putting More Political Ad Dollars on Your Books January 4, 2022

Presented by: AdCellerant & Mark Levy In this webinar, we will discuss digital marketing revenue opportunities, tactics and best practices that can enable local broadcasters to capture and maximize political...

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July 3rd Thursday: EAS Requirements and What Your Entire Staff Should Know About the Alternative Broadcast Inspection Program (ABIP) January 4, 2022

Presented by: Larry Wilkins, Alabama Broadcasters Association Director of Engineering The Alternative Broadcast Inspection Program (ABIP) offered by most State Associations, is a valuable way to ensure the station operations...

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June 3rd Thursday: How to Stand Out Amid Media Competition and Digital Fragmentation January 4, 2022

Presented by: Karen Morriss, Director of Client Services - Research Director, Inc. With today’s traditional media competition and digital fragmentation, how will you set yourself apart from the pack? The...

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May 3rd Thursday: Understanding and Mitigating Unconscious Bias in Our Everyday Lives January 4, 2022

Presented by: Binnu Palta Hill, MBA University of Wisconsin, Madison In this session, we will discuss the origins of bias and its role in our everyday lives. Using neuroscience and...

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