Local Broadcast Sales

Expert Training & Revenue Development Resources

The OAB, through our partnership with Local Broadcast Sales (LBS), offers broadcast and digital sales teams with a wide range of training, consulting and research resources – all at no additional cost for OAB members.

Managers and sellers at OAB member stations are encouraged to go to localbroadcastsales.com to create an LBS account so that they can begin using LBS resources, available at no cost to OAB members.  Here’s how to create your account:

  • Go to localbroadcastsales.com
  • Click “Join LBS” in the upper right-hand corner of the home page to create your account.

2nd Tuesday Live Webinars

These monthly sessions feature some of the industry’s best presenters. If you miss one, OAB members have access to archives of past webinars.

Training On Demand

LBS offers a library of training videos developed and delivered by proven sales pros – available 24/7 – with sales ideas and techniques for everyone from new sellers to managers. Here are a few ideas to get you started:

Ad Intelligence

Better than Google, the LBS sales resource center organizes articles by 18 industries to enhance consultative sales calls.  For example, what’s keeping your local restaurant owners up at night?  Here are a few recent headlines:

Ask LBS

If you’re still stuck, submit a question and a seasoned broadcast professional will get you a personalized response with real strategies for your specific situation! To “Ask LBS”, simply email asklbs@localbroadcastsales.comNOTE: Please include your name, call letters, and contact information so LBS can provide a timely response.

BEST Program

The BEST Program is designed for sellers who are new to broadcast. Each weekday for five weeks, your new sellers will receive a special email from LBS containing three videos for them to watch that day.

“I love LBS because their messages speak to new sellers and sellers that have been in the business for years. When you think you know it all and don’t need another message, then you listen to a message from LBS messages and are reminded just how much more you need to learn and how valuable their expertise is. LBS offers so many valuable nuggets of ideas that help me in my next email or phone call as I work thru my sales process. You are never too young and never too old to learn new things, and LBS is always there to remind us of this!”
Diana Gibbs, WAKW – FM, Cincinnati, Ohio.