Job Description
The IDS will work with our local sales team to help develop effective digital marketing strategies for local businesses and oversee campaigns to ensure delivery and effectiveness. Additionally, the IDS will contact business prospects on behalf of WJW FOX 8 to develop and manage a diverse client list of their own.
Other IDS responsibilities include but are not limited to building presentations for individual & team accounts, monitoring dashboards & key reporting tools, creating and presenting monthly performance reports and training account executives.
The IDS will have a strong understanding and be able to explain the following DMS products to both a local sales team and clients of WJW FOX 8: Search Engine Optimization (SEO), Google Pay-Per-Click (PPC), Streaming TV (CTV/OTT), E-Mail, Display and Video Placements.
Exposure with the following is also helpful:
• Audience curation strategies
• Experience with META ads
• Geo-targeting, Geo-fencing, Audience segmentation
How to Apply
Apply online at nexstar.tv/careers and search for REQ-33943
Nexstar Media Group (NASDAQ: NXST) is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Inc., consists of three divisions: Broadcasting, Digital, and Networks. The Broadcasting Division operates, programs, or provides sales and other services to 198 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). The division’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. The Digital Division operates 122 local websites and 316 mobile apps offering hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content and creating new revenue opportunities for the company. The Networks Division operates WGN America, a growing national general entertainment cable network and the home of NewsNation, multicast network Antenna TV, and WGN Radio in Chicago. Nexstar also owns a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information, please visit www.nexstar.tv.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled