How to Turn a Great Local Business into a Great Local Brand
Event Date: April 20, 2023
Event Time: 1:00 PM - 2:00 PM EDT

Presented by: Jeff Schmidt, Senior Vice President of Professional Development, Radio Advertising Bureau

In today’s complex marketing landscape it’s critical to become the local expert your client’s depend on. In this presentation we’ll share the best practices of the innovators that brought us to this point.  You’ll also learn the rules of advertising and the 4-keys to advertising success. Happy and satisfied clients spend more, renew more often, and will continue to trust you as their partner in success.

About the presenter: Jeff likes to start with why, and Jeff’s why is: To Inspire engage, educate, equip, and empower people to believe in themselves, have confidence in their abilities, and achieve even greater levels of success - however they define success.

While his mother wanted him to become a preacher or a lawyer, Jeff Schmidt became an salesperson with the Midwest Family Broadcast Group in the 80s. Jeff has been “on the air”, on the streets as a successful seller, and has spent years inspiring teams as sales manager. Jeff has navigated the complexities of working for small independently owned companies, survived the tumultuous occasions of ownership changes, and excelled in the corporate arena. He rose through the ranks as sales manager, market manager, and regional vice president and has served in various sales roles and organizations in his 30+ years in radio.

As Senior Vice President of Professional Development, Jeff Schmidt oversees the professional development group across all RAB's training services and works with the industry's leadership to continue to provide a professional development practice positioned to serve an evolving industry sales force focused on digital, solution based integrated marketing and sales efforts.

Jeff’s passion is to help you get better. He lives his personal mission statement: Think BIG and make BIG things happen.