July LBS 2nd Tuesday: Successfully Selling Broadcast by Personality Style: A Proven Approach That Actually Works!
Event Date: July 9, 2024
Event Time: 12:00 PM - 1:00 PM EDT

Presented by: Gary Moore, LBS President

In broadcast selling and leadership, we are ultimately in a relationship game. Succeeding big requires disciplined effort and dedication. An essential skill for sellers and leaders who are pursuing success in today's LOCAL climate is the ability to simply communicate effectively with clients, prospects, and those they lead. Understanding in advance how individual advertisers make purchasing decisions enables broadcasters to strategically tailor proposals to each client's personal preferences. By embracing and adding these skills to your existing way of selling and leading, you can anticipate an immediate positive impact on both your relationships and your bottom line. Don't miss out on learning and implementing these valuable insights!

Gary Moore is President and co-owner of Insight Edge, Inc. and Local Broadcast Sales and has worked with more than 3,000 broadcast, print, and digital media companies and retailers nationwide. He partners with media companies in professionally developing leaders and sales teams to integrate traditional media with digital solutions to build new revenue, increase market share, improve communication, and enhance strategic services. Progressive ad leaders and sales professionals rely on Gary’s weekly newsletter and marketing services for advertiser-focused consultative selling intelligence.

Gary has over 40 years of advertising sales and leadership experience. He has successfully led and had day-to-day responsibility for traditional and digital ad sales teams in Dallas, San Diego, Sacramento and Houston. He previously also led sales teams in smaller California communities including Riverside, Oceanside, Santa Monica, and Modesto.