Advertising

September LBS 2nd Tuesday: The Thriving Podcast Landscape for Broadcasters August 30, 2023

Presented by: Andy Waits, Podcast Axis ​Broadcast and podcasting have evolved into integral components of the modern media landscape, captivating local and even worldwide audiences. If you sell, compete against,...

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August LBS 2nd Tuesday: WARNING: Yesterday’s Sales Success Puts You In Danger Today! (And What to Do About It) July 28, 2023

Presented by: Gary Moore, LBS President Attention: All Broadcast Sellers and Leaders!  Securing valuable one-on-one time with prospects and clients is trying as the business landscape evolves. It's evident that LOCAL businesses...

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July LBS 2nd Tuesday: Setting Appointments Successfully and Knowing Your Client’s Margins! June 28, 2023

Learn how to improve your appointment-setting skills in today's broadcast-selling environment and increase the chances of prospects keeping their scheduled appointments. Discover professional techniques to overcome the challenging obstacle of...

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June LBS 2nd Tuesday: Top 10 Tips On How To Be A Broadcast Sales Superstar! May 26, 2023

Presented by: Stefan Rybak, LBS Management and Sales Expert  How did Stefan Rybak go from an award-winning major market radio program director to a multimillion-dollar broadcast seller? Join us to...

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May LBS 2nd Tuesday: Is Artificial Intelligence a Threat to Broadcast Sellers and Ad Creators? April 24, 2023

Presented by: Tim Burt, LBS Creative Expert Should you use new and flashy AI tools such as ChatGPT and Bard to write your clients' ads? Can AI services work to...

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How to Turn a Great Local Business into a Great Local Brand April 3, 2023

Presented by: Jeff Schmidt, Senior Vice President of Professional Development, Radio Advertising Bureau In today’s complex marketing landscape it’s critical to become the local expert your client’s depend on. In...

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April LBS 2nd Tuesday: Hard Truths Every Broadcast Seller Needs to Understand and Overcome! March 27, 2023

Presented by: Mike Costa, CEO Costa Media Advisors & LBS Broadcast Expert What is management looking for from salespeople during these tough times? Mike Costa, CEO Costa Media Advisors &...

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Extending Your Client’s Reach While Growing Your Station’s Share March 3, 2023

Presented by: Elizabeth Bernberg, Senior Director of Business Development, AdCellerant Clients are expecting more from their marketing spend - more targeting, more transparency, more data and metrics, and more ROI....

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March LBS 2nd Tuesday: Broadcasters, Win Back LOCAL Car and Truck Dealers (In a BIG Way)! February 27, 2023

Presented by: John Tkac, LBS Auto Expert Join us as LBS Auto Expert, John Tkac, discusses: • How to speak so your LOCAL dealers will listen • How manufacturers are...

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February LBS 2nd Tuesday: Better Advertising Campaigns Aren’t Just Essential, They’re Existential! January 26, 2023

Presented by: Paul Weyland, LBS Broadcast Selling Expert The primary reason that most commercials still look and sound as bad as they did 40 years ago (big announcer voices reading...

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